| Titel | Toughest Test |
| Agentur | Jung von Matt / Fleet |
| Kampagne | Toughest Test |
| Werbende | BMW |
| Marke | MINI |
| Posted | Juli 2020 |
| Geschäftsbereich | Mittelklassewagen |
| Philosophie | The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience. |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | Markenfilm Crossing GmbH |
| Post-Produktion | infected connected GmbH |
| Executive Creative Director | Till Eckel |
| Executive Creative Director | Jan Harbeck |
| Geschäftsführer | Sven Rebholz |
| Creative Director | Christian Wölky |
| Creative Director | Florian Schwlme |
| Creative Director | Mihai Gongu |
| Senior Art Director | Elena Knittelfelder |
| Senor Copywriter | Simon Knittel |
| Direktor Kundenservice | Julian Pankratz |
| Senior Project Manager | Nina-Pascale Hinkelmann |
| Projektmanager | Moritz Buchholz |
| Executive Producer | Marie Bohr |
| Regisseur | Dan DiFelice |
| Direktor Fotografie | Khalid Mohtaseb |
| Cutter | Billy Mead |
| Cutter | Tom Seil |
| Komponist | Luke Atentio |
| Sounddesigner | Wenke Kleine-Benne |
| Head of Brand Steering, Communication & Strategy | Philipp Thomssen |
| Kampagnenmanager | Tom Fischer |
| Head of Brand | Marc Lengning |
| Head of Global Marketing Campaigns & Artwork | Anita Skocic |
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