Alexandre Giampaoli
Creative Director at Africa
Sao Paulo, Brasilien
TitelNBA - Pets
Agentur
Kampagne NBA - Pets
Werbende AB Inbev
Marke Budweiser
PostedOktober 2020
Geschäftsbereich Bier, Cidre
Story NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans. The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep the sofa all to themselves during quarantine have just been down ranked to the floor again. They lost their spot on the most exclusive throne in any home. As NBA sponsor in Brazil, Budweiser knows it has to take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these real kings and queens at home. Bud has made a partnership with the largest Pet Care shop of Brazil to create special dog beds for this special kind of royalty. Influencers have received it in firsthand to promote the action, but the dog bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs. That way, fans get their thrones ensured to watch the basketball Kings while dogs and cats enjoy NBA on the comfort of their own little beds.
Medientyp Internet-Film
Länge
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Digital Strategy
Creative Teammitglied
Digital Strategy
Creative Teammitglied
Digital Strategy
Leiter Kundenkontakt
Leiter Kundenkontakt
Leiter Kundenkontakt
Media Director
Media Director
Media Director
Media Director
Media Director
Etat-Planer
Etat-Planer
Agency Producers
Agency Producers
Agency Producers
Produktionsfirma Stink Films
Direktor Fotografie
Art Director
Assistant Director
Assistant Director
Produktionkoordinator
Kostüme
Make-Up Artist
Hair
Executive Producers
Executive Producers
Executive Producers
Executive Producer
Executive Producer
Executive Producer
Cutter
Post-Produktion
Post-Produktion
Kolorist
Produzent Ton
Tonstudio
Mixing
Werbeleiter
Werbeleiter

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