Zusammenfassung
An Ex-Accenture consultant with a Global MBA degree; I am obsessed with marketing and brand management. I have an analytical consulting background with experience orchestrating cross-functional teams on complex projects. I currently work for Grupo Bimbo as a brand manager for US Takis portfolio. I possess strong analytical skills, strategic thinking, leadership and creativity which have allowed me to make a meaningful impact in an organization.
Branchenerfahrung
Meine Arbeit
ALLE ARBEITEN SEHEN¡Campfuego!
- MARKE:
- Takis
- AGENTUR:
- Pereira O'Dell
¡Pigeon Xplosivo!
- MARKE:
- Takis
- AGENTUR:
- Pereira O'Dell
¡Mucho Danger!
- MARKE:
- Takis
- AGENTUR:
- Pereira O'Dell
Positionen
Brand Manager Jr
Evanston, Vereinigte Staaten von Amerika
March 2014 - Derzeit hier (10 Jahre 1 Monat)
•Lead the aggressive growth of Takis, delivering $178 million Total US brand sales (+19% vs YA) and rising to the #3 brand in the $1B Corn Chip subcategory.
•Led the launch of Takis XtraHot and Takis Zombie, which resulted in xAOC +2.1% vs YA. Won 2014 Nielsen Innovation Award.
•Spearheaded the multi-stage development of Takis Xplosion including concept, market strategy, business analysis, flavor, test marketing, and commercialization, which resulted in +7.8% vs YA.
•¡Pigeon Xplosivo! - AdForum - Ad of the Day
http://www.adforum.com/agency/6647642/creative-work/34517554/el-big-bang/takis
•Led the launch of Takis XtraHot and Takis Zombie, which resulted in xAOC +2.1% vs YA. Won 2014 Nielsen Innovation Award.
•Spearheaded the multi-stage development of Takis Xplosion including concept, market strategy, business analysis, flavor, test marketing, and commercialization, which resulted in +7.8% vs YA.
•¡Pigeon Xplosivo! - AdForum - Ad of the Day
http://www.adforum.com/agency/6647642/creative-work/34517554/el-big-bang/takis
Ausbildung
Masters in Business Administration
August 2011 - June 2013 (1 Jahr 10 Monate)
Bachelors of Science Electrical Engineering
August 2000 - December 2004 (4 Jahre 4 Monate)
