Liz Caradonna
Digitale Strategie at Ogilvy & Mather
Chicago, Vereinigte Staaten von Amerika
TitelSay Moshi Moshi to Midori
Kampagne Say Moshi Moshi to Midori
Werbende Beam Suntory
Marke Midori
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fertig-Cocktails
Story Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer.
The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. 
Medientyp Ambient
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Digitale Retuschierung
Director of Design
Digitale Strategie
Account Supervisor
Account Executive
Production Partner
Editing Partner

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