LA Original - "LA Original"

72andSunny

72andSunny Los Angeles, Vereinigte Staaten von Amerika

Awards

7903

Marke: LA Original
Länder: Vereinigte Staaten von Amerika

Werbende: Mayor's Fund For Los Angeles

Titel	LA Original
Brief	Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA.
Agentur	72andSunny
Kampagne	Space to Create
Werbende	Mayor's Fund For Los Angeles
Marke	LA Original
Posted	November 2018
Geschäftsbereich	Gemeinnützige Organisationen
Story	LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs.
Medientyp	Verpackung, Marke & Design
Executive Creative Director	Matt Murphy
Executive Strategy Director	Kelly Schoeffel
Brand Director	Danielle Gard
Brand Manager	Danielle Rivera
Designer	Robert Nakata
Designer	Peter Reid
Creative Director	Garrett Jones
Creative Director	Ben Hodgin
Texter	Peter Hughes
Texter	Tyree Harris
Designer	Andy Lam
Designer	Kwaku Beke
Designer	Alex Cannon
Leitender Produktionsverantwortlicher	Tom Dunlap
Filmproduzent/Produzent	Marisa Wasser
Produktionkoordinator	Juliana Polidor
Werbeleiter	Rashi Talati
Werbeleiter	Kallie Halbach
Werbeleiter	Chris Profeta
Werbeleiter	Kelsey Buehler
Produktionsfirma	Hecho Studios