Pfizer - "Beautiful Dreamer "

TracyLocke BRASIL

TracyLocke BRASIL São Paulo, Brasilien

Awards

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Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Pfizer
Länder: Brasilien

Werbende: Pfizer

Titel	Beautiful Dreamer
Agentur	TracyLocke BRASIL
Kampagne	Beautiful Dreamer
Werbende	Pfizer
Marke	Pfizer
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 7
Geschäftsbereich	Gesundheits- und Pharmazeutische Produkte
Philosophie	FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil—a global agency part of groups Omnicom and ABC—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who’s always writing down the dreams she wants to realize. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated. The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to the Beatles’ 1962 version
Medientyp	Internet-Film
Länge	194 seconds
Produktionsfirma	Stink Films
Chief Executive Officer (CEO)	Pipo Calazans
Chief Creative Officer	Rodolfo Barreto
Executive Creative Director	Nina Lucato
Creative Director	Bruno Athayde
Art Director	Bruno Athayde
Art Director	Alfredo Mariano
Texter	Vinícius Biss
Regisseur	Salsa ;
Assistant Director	Tatiane Klein
Direktor Fotografie	Maurício Padilha
Art Director	Ana Henriques
Geschäftsführer	Ingrid Raszl
Executive Producer	Renata Dumont
Executive Producer	Carolina Junqueira
Executive Producer	Camila Martinez
Produktionkoordinator	Paula Macedo
Produktionkoordinator	Rogerio Maestro
Produzent	Daniel Lombardi
Cutter	Victor Cohen
Post Production Coordinator	Roberta Bruzadin
Post-Produktion	Humanóide
Color Grade Company	Marla Colour Grading
Audio	Lucha Libre Audio
Produktionsleitung	Mariana Sierra
Produzent	Juliana Miyake
Produzent	Bruna Martins
Head of Client Services/Production	Michele Pereira
Kundenbetreuung	Natalia França
Head of Media	Gustavo Gonzalez
Head of Media	Lúcia Cucci
Medienmanager	Ricardo Mariano
Head of Strategy	Leandro Gimenez
Approval Client	Rafael Semin
Approval Client	Renner Teles