| Titel | So Good |
| Agentur | FRED & FARID Los Angeles |
| Kampagne | Life Insurance So Good You Might Wish You Didn't Have It |
| Werbende | Ladder |
| Marke | Ladder |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 10 |
| Geschäftsbereich | Versicherung |
| Philosophie | Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents. Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way. |
| Medientyp | Fernsehen |
| Länge | |
| Werbeleiter | Olivia Borsje |
| Werbeleiter | Casey Dubie |
| Werbeleiter | Conor Coughlan |
| Werbeleiter | Liana Corwin |
| Chief Creative Officer | Fred & Farid |
| Creative Director | Chelsea Steiger |
| Kaufmännischer Geschäftsführer | Nathan Smith |
| Texter | Hilary Smith |
| Strategist | Jess Neill |
| Executive Producer | Amanda Van Caneghem |
| Filmproduzent/Produzent | Kristin Childers |
| Produktionsfirma | Kapsized |
| Regisseur | Casey Storm |
| Executive Producer | Jed Herold |
| Executive Producer | Scott Kaplan |
| DP | Jake Polonsky |
| Filmproduzent/Produzent | John Gilliland |
| Redaktionsbüro | Exile Editorial |
| Cutter | Matt Murphy |
| Assistenzredakteur | Eduardo Wong |
| Executive Producer | CL Kumpata |
| HOP | Jennifer Locke |
| Post-Produktion | David Won |
| Kolorierung | Co3 / Los Angeles |
| Kolorist | Sean Coleman |
| Senior Producer | Matt Moran |
| Endbearbeitung | Cosmo Street |
| Endbearbeitung | Taylor Armstrong |
| Ton | Lime Studios |
| Mixer | Sam Casas |
| Executive Producer | Susie Boyajan |
Mehr Projekte
ALLE SEHENSpread Love
- MARKE:
- Longchamp
- AGENTUR:
- FRED & FARID Los Angeles
Scientist
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Captain
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Passenger
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Naturalist
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Scientist's testimony
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Naturalist Guide's testimony
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Guest's testimony
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles
Captain's testimony
- MARKE:
- Ponant
- AGENTUR:
- FRED & FARID Los Angeles