Laura Aondio
Art Director at Publicis Conseil
Milan, Italien
TitelThe Dilemma
Agentur
Kampagne The Dilemna
Werbende Heineken
Marke Heineken
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 3
Geschäftsbereich Bier, Cidre
Story Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room.
Medientyp Ambient
Länge
Executive Creative Director
Executive Creative Director
Strategieplaner
Stellvertretender Creative Director
Stellvertretender Creative Director
Executive Producer
Kundenbetreuer
Executive Creative Director
Executive Creative Director
Stellvertretender Creative Director
Kundenbetreuer
Strategieplaner
Kundenbetreuer
Art Director
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