Titel | The Swap |
Agentur | Publicis Italy |
Kampagne | The Swap |
Werbende | Renault |
Marke | Renault Dacia |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 4 |
Geschäftsbereich | Kraftfahrzeuge |
Story | Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium. Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place. Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view. |
Medientyp | Case Study |
Länge | |
Worldwide Chief Creative Officer | Bruno Bertelli |
Chief Executive Officer (CEO) | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Executive Creative Director | Bruno Bertelli |
Creative Director | Francesco Martini |
Creative Director | Alessandro Izzillo |
Texter | Francesca Vitello |
Texter | Michele Dell |
Art Director | Laura Aondio |
Art Director | Giorgio Luchetti |
Projektmanager Digital | Vittorio Cafiero |
Kundenbetreuer | Simona Coletta |
Kundenbetreuer | Giada Salerno |
Kundenbetreuer | Benedetta Virga |
Kundenbetreuer | Giulia Ratti |
Agency Producer | Laura Pace |
Produktionsfirma | Bedeschi Film s.r.l. |
Regisseur | Gigi Piola |
Assistant Director | Alberto Poli |
Direktor Fotografie | Maxime Alexander |
Executive Producer | Federico Salvi |
Filmproduzent/Produzent | Martina Vanoli |
Cutter | Fabrizio Squeo |
Werbeleiter | Paola Repaci |