Francesca Vitello
Texter at Publicis Conseil
Milan, Italien
TitelThe Swap
Agentur
Kampagne The Swap
Werbende Renault
Marke Renault Dacia
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 4
Geschäftsbereich Kraftfahrzeuge
Story Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium. Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place. Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view.
Medientyp Case Study
Länge
Worldwide Chief Creative Officer
Chief Executive Officer (CEO)
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Texter
Texter
Art Director
Art Director
Projektmanager Digital
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Agency Producer
Produktionsfirma
Regisseur
Assistant Director
Direktor Fotografie
Executive Producer
Filmproduzent/Produzent
Cutter
Werbeleiter

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