An-Nahar - "The New National Anthem Edition"

Impact BBDO

Impact BBDO Dubai, Vereinigte Arabische Emirate

Awards

3341

Marke: An-Nahar
Länder: Vereinigte Arabische Emirate

Werbende: An-Nahar

Titel	The New National Anthem Edition
Agentur	Impact BBDO
Kampagne	The New National Anthem Edition
Werbende	An-Nahar
Marke	An-Nahar
Posted	Juli 2020
Geschäftsbereich	Zeitungen, Zeitschriften, Bücher
Story	To motivate and inspire more women to join the ongoing revolution in Lebanon, An Nahar Newspaper took a stand for equal representation. The publication made the bold move to revise the country's national anthem which had previously omitted half the nation in its much-loved verses: women. Lebanon woke up to a new national anthem printed on the front page of the newspaper, in an edition dedicated completely to Lebanese women.
Philosophie	When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever.
Medientyp	Public Relations
Länge	131 seconds
Kreativvorstand	Dani Richa
Chief Creative Officer	Paul Shearer
Cutter	Suresh Nair
Produzent	Omar Frangieh
Texter	Rohan Kodialbail
Geschäftsführer	Emile Tabanji
Executive Creative Director	Ali Rez
Creative Director	Yasmina Boustani
Creative Director	Georges El Ten
Strategist	Noor Hassanein
Strategic Director	Noor Hassanein
Post-Produktion	Mannu Singh
Produzent Post-Produktion	Mannu Singh
Designer	Ahmed Nawara
Art Director	Bijoy Purayil
Executive Creative Director	Joe Abou-Khaled
Creative Director	Joe Abou-Khaled
Musik	Jean-Marie Riachi
Sounddesigner	Jean-Marie Riachi
Cutter	Rani Tannous
Videographer	Charly Hatem
Art Director	Anthony Asmar
Produktionsfirma	Boomtown Productions