CCO Middle East, North Africa and Pakistan
at
IMPACT BBDO MENA
Dubai, Vereinigte Arabische Emirate
| Titel | The National Anthem of Pakistan As Sung Through Face Masks |
| Agentur | BBDO Pakistan |
| Kampagne | The National Anthem of Pakistan As Sung Through Face Masks |
| Werbende | Unilever |
| Marke | Unilever |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
| Geschäftsbereich | Nahrungsmittel |
| Story | The Covid-19 pandemic has had a severe impact on the world, including Pakistan, where the virus has claimed over 6,000 lives and left a far-reaching socioeconomic crisis in its wake. Every year, on Independence Day (August 14th), the sound of the National Anthem echoes across the country. This year however, in light of the Coronavirus, UniLever Pakistan teamed up with Impact BBDO and BBDO Pakistan to deliver the Anthem in a manner that was never heard before: sung through face masks. The performance features acclaimed Pakistani singer Shehzad Roy and an accompanying choir – the short and emotionally charged video sees Roy leading the vocals on the anthem with a group of singers, who are all wearing face masks. The anthem appears to have a slightly muffled sound, as vocals usually are when heard through masks, but it retains the same powerful emotions it is designed to bring alive. The visuals also showcase a diverse image of the country, with Pakistanis from all backgrounds, especially minorities, represented performing the anthem together. |
| Medientyp | Interaktiv |
| Länge | |
| Regisseur | Zeeshan Parwez |
| Creative Director | Ali Rez |
| Roto Artist | Shehzad Roy |
| Chief Executive Officer (CEO) | Amir Paracha |
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