Titel | Break the algorithm |
Titel (Originalsprache) | Algoritmo |
Agentur | BBDO Argentina |
Kampagne | Break the algorithm |
Werbende | PepsiCo Inc. |
Marke | Pepsi |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 2 |
Geschäftsbereich | Soft Drinks, Tonics |
Story | In the new, bold and comical Break the Algorithm campaign, Pepsi challenges social media users to step out of the bubble created by the algorithm and try something new. |
Medientyp | Social Media |
Länge | |
General Creative Director | Christian Rosli |
General Creative Director | Joaquin Campins |
Creative Director | Yago Fandiño |
Creative Director | Mathias Harbek |
Art Director | Manuel Fernández De Luca |
Texter | Diego Melfi |
Brand Lead | María Pía Ithurralde |
Leiter Strategie | Javier Quintero |
Senior Strategist | Antonella Raffo |
Head of Data | Silvina Kassardjian |
Data Analyst | Francisca Balbiani |
Geschäftsführer | Juan Korman |
Head of Digital | Lucía Parodi |
Sr. Content & Media Planner | Victoria Sackmann |
Director of Production Operations | Anita Pillado |
Produzent | Patricia Abelenda |
Produktionsfirma | BITT |
Regisseur | Javier Lourenco |
Executive Producer | Mariana Motta |
Still photographer | Nico Klikowsky |
Produktionkoordinator | Mariela Falatycki |
Produktionkoordinator | Majo Tabares |
Stills | Pedro Dapello |
Stills Production Assistant | Coni Buchanan |
Creative Assistant | Juan Christmann |
Creative Assistant | Luciano Servino |
Designer | Alvaro Ortega Bianchi |
Designer | Gabriel Alomar |
Retouche | Alvaro Ortega Bianchi |
Retouche | Gabriel Alomar |
Motion Graphics | Nicolás Cesani |
3D Artist | Leandro Pedrouzo |
3D Artist | Jorge Paparas |
3D Artist | Gabriel Toledano |
3D Artist | Pablo Contento |
2D Artist | Julio Azamor |
2D Artist | Daniela Fiore |
Compositing Artist | Guido Ferraro |
Compositing Artist | Santiago Caffarena |
Compositing Artist | Juani Lomonaco |
Cutter | Mariela Falatycki |
Kolorierung | BITT |
Ton | BAMBA MUSIC |
Voice Casting | Porta Estudio |
Stimme | Leto Dugatkin |
Werbeleiter | Nicolás López Marti |
Werbeleiter | Carlo Espinoza |
Werbeleiter | Masha Podoshkik |
Werbeleiter | Sabrina Senior |