International Communications Officer
at
Serviceplan Group | House of Communication
London , Großbritannien
| Titel | Forwardism Comes Home |
| Agentur | HoC Dubai |
| Kampagne | Forwardism Comes Home |
| Werbende | BMW |
| Marke | BMW 7 Series |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 1 |
| Geschäftsbereich | Luxusklassewagen |
| Philosophie | In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders. Serviceplan Middle East worked closely with BMW during a 6-month period to bring the creative idea for the ‘Forwardism’ campaign to life. In an electrified vehicle, CO2 emissions from the use phase are much lower, but producing battery cells or aluminium is extremely energy-intensive. The BMW Group not only wants to stop this trend, but also reverse it – and even lower CO2 emissions per vehicle by 20% from 2019 levels. BMW Group are targeting a 5% reduction in global CO2 use-phase emissions by 2030 and 40% reduction in CO2 emissions during the entire life cycle of a vehicle. Rethinking how they source and use energy is crucial to achieve such ambitious targets. Since 2019, 100 percent of electricity used for BMW Group’s Plants worldwide has been from renewable energy sources. This also includes the ground-breaking partnership with Emirates Global Aluminium (EGA), who provided BMW with aluminium using solar power. In 2021, 100 percent of solar aluminium produced by EGA was sourced exclusively to BMW Group. Aluminum is lightweight, strong and infinitely recyclable, and that is why it has an important role to play in developing a more sustainable society and making modern life possible. One key example of this is by improving the efficiency of vehicles through reducing their weight. But it also matters how sustainably aluminum is made. Solar aluminum is a step forward — it uses a natural and abundant source of energy in the desert environment to make a metal that is vital to our planet’s future. This milestone move is expected to reduce BMW Group’s carbon dioxide emissions by approximately 2.5 million tonnes over a 10-year period. The new 7 signals a new era of automotive excellence for a more environmentally-aware era. Made from aluminium sustainably sourced from the Middle East, the BMW 7 Series Sedan is inspired by a vision for the future that brings together pure elegance and multisensory entertainment, resulting in an absolute premium driving experience incorporating; Welcoming scenario “Great Entrance Moments” Crystal headlights and illuminated BMW “Iconic Glow” kidney grille Luxurious lounge atmosphere in the interior with individual My Modes Cinema experience on 31.3” Theatre Screen in the rear passenger compartment. |
| Medientyp | Branded Content |
| Länge | |
| Markt | Katar, Saudi-Arabien, Dänemark, Finnland, Spanien |
| Geschäftsführender Teilhaber | Rami Hmadeh |
| Geschäftsführender Teilhaber | Natalie Shardan |
| Geschäftsführender Teilhaber | Azhar Siddiqui |
| Head of Strategy | Frances Valerie Bonifacio |
| Global Executive Creative Director | Jason Romeyko |
| Chief Creative Officer | Akhilesh Bagri |
| Creative Director | Andre Couto |
| Creative Director | Saleh Elghatit |
| Creative Director | Natalie Shardan |
| Art Director | Yasir Ali Baloshi |
| Art Director | Kenneth Barnes |
| Art Director | Kunal Gagwani |
| Texter | Aashna Gopalkrishnan |
| Texter | Zein Sadedin |
| Texter | Karim Mroueh |
| Kaufmännischer Geschäftsführer | Karim Mroueh |
| Kundenbetreuer | Saed Shaka |
| Account Executive | Tania Zebian |
| International Communications Officer | Lee Sharrock |
| Werbeleiter | Ali Kherallah |
| Werbeleiter | Mariam Al Rousan |
| Produktionsfirma | Boomtown Productions |
| Executive Producer | Shane Martin |
| Produzent | Pratixa Shah |
| Regisseur | William Armstrong |
| Direktor Fotografie | Deon van Zyl |
| Produzent Post-Produktion | Mannu Singh |
| Cutter | Nedal Ahmed |
| VFX Company | EIGHTY4 |
| VFX Supervisor | Nicolas Martinez |
| VFX Executive Producer | Olaia Casal |
| Kolorist | Marc Insa |
| Musik | Anders Vesterdahl |
| Musik | 10db Denmark |
| Sounddesigner | Niko Henttonen |
| Tonstudio | El Camino Helsinki |
| Produktionkoordinator | Haider El Saabi |
| Produktionkoordinator | Karim Hamade |
| Produktionkoordinator | Kim Mantua |
| Produktionsassistant | Xerxes Cloud Leisher |
| 1st AD | Georges Cassab |
| 1st AC | Srinivas Kusuma |
| 2nd AC | Nasar Abdul Kader |
| Line Productoin | Resolution Films |
| LIne Production | LetterGray |
| DIT | Asker Afaunov |
| Aerial Coordinator | Hatim Saleh |
| Art Director | Preet Kalra |
| Ausstattung/Styling | Kamal Farjallah |
| Hair and Makeup | Kat Allen |
| Location Manager | Matteo Granziol |
| Unit Manager | Gayan Gurusinghe |
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