Lee Sharrock
International Communications Officer at Serviceplan Group | House of Communication
London , Großbritannien
TitelRamadan
Agentur
Kampagne Ramadan 2023
Werbende Abdul Latif Jameel Motors
Marke Abdul Latif Jameel Motors (Toyota)
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 3
Geschäftsbereich Autos
Story The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates! The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location. What sets this campaign apart is its focus on avoiding cliches that most Ramadan commercials usually feature. The film showcases different characters in different Toyota vehicles, each with unique personalities and quirks, making it relatable to audiences across Saudi Arabia and the region.
Medientyp Fernsehen
Länge
Geschäftsführender Teilhaber
Business Unit Director
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Creative Director
Texter
Texter
Produktionsleitung
Communications

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