Hockey Club Davos - "Bandenbingo - Rink Bingo"

FCB Zurich

FCB Zurich Zurich, Schweiz

22284

Titel	Bandenbingo - Rink Bingo
Agentur	FCB Zurich
Kampagne	Bandenbingo
Werbende	Hockey Club Davos
Marke	Hockey Club Davos
Posted	Mai 2016
Geschäftsbereich	Sportmannschaft, Sportereignisse
Story	Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.
Medientyp	Case Study
Länge	112 seconds
Chief Creative Officer	Dennis Lück
Creative Director	Sören Schröder
Creative Director	Marcin Baba
Texter	Dominik Brülisauer
Digital Art Director	Manuela Tappe
Art Director	Fabian Sigg
Art Director	Olivia Schläpfer
Grafik	Lukas Schnider
Content Developer	Olivier Walter
Content Developer	Emanual Büchler
Content Developer	Marco Frei
Direktor Kundenservice	Mark Becher
Kundenbetreuer	Sharon Nehrenheim
IT Partner	Soulmedia
IT Partner	Ursin Cola
IT Partner	Chris Casutt
Head of Marketing and Sponsoring	Marc Gianola
Geschäftsführer	Bill Mistura
Head of Communication and Ticketing	Markus Glarner
Marketing Department	Elena Buchli