Christian Mondragón
Senior Creative at Casanova
Los Angeles, Vereinigte Staaten von Amerika
TitelA Day in the Life of Kristen Thompson
Agentur
Kampagne Donate Life California
Werbende Donate Life California
Marke Donate Life California
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Blut-/Organspende
Philosophie While 95 percent of Americans support organ donation, only 53 percent are registered. There are 120,000 Americans currently on a donor waiting list.
Our strategy for the radio campaign focused on the lesser-known fact that one person can save up to eight lives through organ donation, restore sight to two people through cornea donation, and heal up to 75 people through tissue donation. We created stories that take the listener through a day in the life of a person. As we hear what she does, her story begins to feel strange and contradictory.

She is in completely different places in short periods of time. She appears to be an adult, a kid, and a man – all at the same time. Finally, we reveal that the main character was an organ donor and she has been living different lives through different organ recipients’ stories. During the month of the campaign, there was a 14% increase in registrations on the State of California’s official organ donor registry.
Medientyp Radio
Länge
Markt Argentinien
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Creative Director
Stellvertretender Creative Director
Texter
Texter
Texter
Produktionsfirma
Produktionsfirma
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