Philadephia - "First date"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

10399

Marke: Philadephia
Länder: Großbritannien

Werbende: Mondelez International

Titel	First date
Agentur	J. Walter Thompson London
Kampagne	The Taste of Togetherness
Werbende	Mondelez International
Marke	Philadephia
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Käse
Philosophie	The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia.
Problem	To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia.
Medientyp	Fernsehen
Länge	31 seconds
Creative Director	Jaspar Shelbourne
Creative Teammitglied	Senan Lee
Creative Teammitglied	Pansy Aung
Broadcast Producer	Denise Connell
Assistant Agency Producer	Edmund Thorn
Planungsleiter	Megan Van Someren
Etat-Planer	Jo Scott‐Weston
Etat-Planer	Marina Lindsay‐Brown
Chief Executive Officer (CEO)	Toby Hoare
Kaufmännischer Geschäftsführer	Shereen Daver
Kaufmännischer Geschäftsführer	Gillian Milner
Kundenbetreuer	Lauren Carlin
Kundenbetreuer	Morgan Collins
Kundenbetreuer	Florence Wong
Account Executive	Rachel Womersley
Projektmanager	Caroline Saines
Medienplaner	Jack Rosevear
Agentur	J. Walter Thompson Roma SSRL
Agency supervisor	Laura Castellazzi
Art Director	Loredana Cusatis
Texter	Anna Mochi Onori
Agency Producer	Valeria Della Valle
Produktionsfirma	The Family