Adélaïde Samani
Art Producer & TV Producer at ROSAPARK
Paris, Frankreich
Titel#LaitDroleLaVie
BriefWhen a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never.
Agentur
Kampagne Label of Love
Werbende Monoprix
Marke Monoprix
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 5
Geschäftsbereich Kaufhäuser, Supermärkte
Slogan Au coeur de votre vie depuis 85 ans
Story
The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker.
Medientyp Fernsehen & Kino
Länge
Strategy Director
Chief Creative Officer
Chief Creative Officer
Direktor Strategische Planung
Associate Director
Texter
Art Director
Strategieplaner
Marketing Director
Brand Director
Communications Director
Marketing Manager
Etatdirektor
Kundenbetreuer
TV Production
Tonproduktion
Post-Produktion
Produktionsfirma
Regisseur
Filmproduzent/Produzent
Executive Producer
Post-Produktion
Sound Engineer
Sounddesigner
Account Director, Social Media

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