Titel | Downfall - Boy |
Agentur | Area 23, An IPG Health Company |
Kampagne | Downfall |
Werbende | The diaTribe Foundation |
Marke | The diaTribe Foundation |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
Geschäftsbereich | Gemeinnützige Organisationen |
Philosophie | This disease awareness ad compels physicians to proactively address childhood obesity with parents by reminding them about the importance of establishing a healthy lifestyle early on. Diatribe is working to increase the dialogue between pediatricians and parents, so they can raise healthy children who maintain their health into adulthood. The illustration shows how an unhealthy lifestyle as a child can lead to devastating health consequences as an adult. Poor eating habits early in life can easily lead to diabetes as an adult. The image shows an overweight child eating unhealthy food and suddenly crashing through the floor, where a team of doctors is waiting to catch him/her in a wheelchair/hospital bed. The doctors, wheelchair, and IV bag are symbolic of the serious medical complications that can arise and last forever from an unhealthy diet during childhood. |
Medientyp | Presse & Publikationen |
Executive Creative Director | Tim Hawkey |
Group Creative Director | Bernardo Romero |
Creative Director | Jesse Kates |
Stellvertretender Creative Director | Jorge Munoz |
Stellvertretender Creative Director | Guillermo Aracena |
Texter | Jesse Kates |
Art Director | Bernardo Romero |
Art Director | Jorge Munoz |
Art Director | Guillermo Aracena |
Illustration Company | Lamano Studio, Santiago |