Jorge Munoz
Vice President Creative Director at Energy BBDO
Greater Chicago Area, Vereinigte Staaten von Amerika
TitelDownfall - Boy
Agentur
Kampagne Downfall
Werbende The diaTribe Foundation
Marke The diaTribe Foundation
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Gemeinnützige Organisationen
Philosophie This disease awareness ad compels physicians to proactively address childhood obesity with parents by reminding them about the importance of establishing a healthy lifestyle early on.

Diatribe is working to increase the dialogue between pediatricians and parents, so they can raise healthy children who maintain their health into adulthood.

The illustration shows how an unhealthy lifestyle as a child can lead to devastating health consequences as an adult. Poor eating habits early in life can easily lead to diabetes as an adult. The image shows an overweight child eating unhealthy food and suddenly crashing through the floor, where a team of doctors is waiting to catch him/her in a wheelchair/hospital bed. The doctors, wheelchair, and IV bag are symbolic of the serious medical complications that can arise and last forever from an unhealthy diet during childhood.
Medientyp Presse & Publikationen
Executive Creative Director
Group Creative Director
Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Texter
Art Director
Art Director
Art Director
Illustration Company

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