Creative Director
at
Leo Burnett
Berlin Area, Germany / Frankfurt am Main, Deutschland
| Titel | #Paintback |
| Agentur | HeimatTBWA\ |
| Kampagne | #Paintback |
| Werbende | The Legacy Store |
| Marke | The Legacy Store Berlin |
| Posted | Oktober 2016 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | While most Berlin citizens welcomed refugees with open arms, radicals spread fear by spraying Nazi tags all over the city. Artists decided to take a stand. Supported by their community’s favourite paint, they encouraged people to #PaintBack. An online film, magazines, posters and workshops inspired people to reconfigure Nazi symbols into pictures of hope and good-humour. The idea went viral immediately. PaintBack spread globally. But more importantly, places of hate were turned into places of joy. |
| Medientyp | Case Study |
| Länge |