Titel | Dog 1 |
Agentur |
INNOCEAN Europe
|
Kampagne |
Kia Forward Collision-Avoidance Assist
|
Werbende |
Kia Motors
|
Marke |
Kia Forward
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2020 / 7
|
Geschäftsbereich | Autozubehör & Services
|
Story | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
Philosophie | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
Problem | When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
Medientyp |
Presse & Publikationen
|
Chief Creative Officer |
Gabriel Mattar
|
Executive Creative Director |
Ricardo Wolff
|
Executive Creative Director |
Bruno Oppido
|
Stellvertretender Creative Director |
José Filipe Gomes
|
Stellvertretender Creative Director |
Pedro Lourenço
|
Art Director |
José Filipe Gomes
|
Texter |
Pedro Lourenço
|