Crossroads Community Soup Kitchen - "Meet the Spokespoon"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Vereinigte Staaten von Amerika

10200

Titel	Meet the Spokespoon
Agentur	Saatchi & Saatchi Wellness
Kampagne	Meet the Spokespoon
Werbende	Crossroads Community
Marke	Crossroads Community Soup Kitchen
Posted	März 2017
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Philosophie	How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?” Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community.
Ergebnis	In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City.
Medientyp	Interaktive Outdoor Experience
Länge	45 seconds
Mehr Informationen	http://www.saatchiwellness.com/
Chief Creative Officer	Kathy Delaney
Director of Content Creation	Steve Pytko
Creative Director, Art	Carolyn Gargano
Creative Director, Writer	Scott Carlton
Film Editor	Dayn Williams
Produktion	Linda Ellis
Produktionsassistant	Luke Gargano
Film Director	David Hubatsek