Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, Vereinigte Staaten von Amerika
TitelServers
Agentur
Kampagne Recipe to End Hunger
Werbende Crossroads Community
Marke Fare Share Friday
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 11
Geschäftsbereich Feinkostgeschäfte & gastronomische Restaurant
Slogan A Recipe to End Hunger on the Streets of NYC
Story A radical idea in the mission to erase hunger in NYC
Fare Share Friday is a way for all those associated with Crossroads Community, soup kitchen guests, pantry shoppers, shelter guests, food rescue volunteers, financial supporters, cooks and staff, to sit side-by-side and share with the broader community an extraordinary dinner.
In doing so, we can start to help end hunger in our community— making life better for all. 
Philosophie This OOH and online poster utilizes the street as one of the main visual ingredients. 
Problem Fare Share Friday is a special event to unite the community around the mission to end hunger on the streets of New York. 
Ergebnis This poster has helped raise much-need money for the Crossroads Community Soup Kitchen and Food Pantry. Since its launch in Novermber 2016, donations have exceeded $50,000.
Medientyp Presse & Publikationen
Mehr Informationen http://www.faresharefriday.org
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