| Titel | Crane |
| Agentur | J. Walter Thompson London |
| Kampagne | Kit Kat Crane |
| Werbende | Nestlé |
| Marke | Kit Kat |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 1 |
| Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
| Slogan | Have a break. Have a KitKat. |
| Philosophie | The TV ad shows a crane operator on a demolition site. Whilst enjoying a Kit Kat he is inspired make his break better and recruits his fellow operators to start having fun with their demolition balls. |
| Medientyp | Fernsehen |
| Produktionsfirma | Rattling Stick |
| Post-Produktion | Framestore |
| Direktor Fotografie | Ian Murray |
| Ton | Munzie Thind |
| Cutter | Tim Hardy |
| Regisseur | Steve Cope |
| Etatdirektor | Christopher Godfree |
| Etat-Planer | Alastair Morton |
| Agency Producer | Andrew Shelton |
| Executive Creative Director | Russell Ramsey |
| Creative Director | Jason Berry |
| Creative Teammitglied | Ryan Lawson |
| Creative Teammitglied | Andy Smith |
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