BBC Sports - "The Tapestry"

BBC Creative

BBC Creative London, Großbritannien

Awards

10511

Marke: BBC Sports
Länder: Großbritannien

Werbende: BBC

Titel	The Tapestry
Agentur	BBC Creative
Kampagne	Fifa World Cup 2018
Werbende	BBC
Marke	BBC Sports
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 5
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	The BBC's coverage of the World Cup was promoted with the world’s first fully embroidered ad, as well as a seven metre long tapestry that hung in the National Football Museum. The campaign helped the BBC set UK viewership records. This animation to promote the BBC's World Cup coverage was actually the world's first embroidered ad. It was also a tapestry that hung in the National Football Museum. All legendary events deserve a tapestry. Is it possible to create an animation out of embroidery? It certainly is, as this animated masterpiece to promote the BBC's World Cup coverage shows. The tapestry was also hung in the National Football Museum.
Medientyp	Fernsehen
Länge	72 seconds
Tonstudio	Factory Studios
Brand Manager	Marc Jones
Marketing Lead	James Parry
Marketing Manager	John Sprott
Marketing Communications	Helen Worsey
Creative Director	Tim Jones
Creative Director	James Cross
Produzent	Liz Dolan
Executive Creative Director	Aidan McClure
Executive Creative Director	Laurent Simon
Designer	Luke Carpenter
Projektmanager	Loretta Ramkissoon
Creative Teammitglied	Edward Usher
Creative Teammitglied	Xander Hart
Planungsleiter	Mike Lean
Head of Design	Laurence Honderick
Produktionkoordinator	Emma Hamilton
Medienplaner	David Wheadon
Produktionsfirma	Blinkink
Executive Producer	Bart Yates
Regisseur	Nicos Livesey
Produzent	Alex Halley
Komponist	Alex Baranowski
Darsteller	Sir John Tomlinson
Sounddesigner	Mark Hills
Sounddesigner	Anthony Moore
Produzent Ton	Lucy Spong