Center of Diagnoses and Treatment of Autism Peru - "Step Into The Blue Shoes Case Study"

YoupanquiBBDO

YoupanquiBBDO Lima, Peru

4725

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Center of Diagnoses and Treatment of Autism Peru
Länder: Peru

Werbende: Center of Diagnoses and Treatment of Autism Peru

Titel	Step Into The Blue Shoes Case Study
Agentur	YoupanquiBBDO
Kampagne	Step into The Blue Shoes
Werbende	Center of Diagnoses and Treatment of Autism Peru
Marke	Center of Diagnoses and Treatment of Autism Peru
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Gemeinnützige Organisationen
Story	People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years.
Medientyp	Case Study
Länge	123 seconds
Chief Creative Officer	Miguel Leon
Creative Director	Renato Farfán
Texter	Renato Farfán
Art Director	Mario Cedron
Art Director	Andres Ortiz
Designer	Andres Ortiz
Etat-Planer	Daniel Pachecco
Executive	Alfredo Echevarria
Produktionsfirma	Melmac films
Produktionsfirma	Mundano Films
Produktionsfirma	Tunche Films
Regisseur	Fito torres
Direktor Fotografie	Christian Valera
Editing and Post-production	Melmac
Editing and Post-production	Alberto Valle
Gaffer	Julio López
Camera Assistant	Danil Massip
Lighting	Jose Vasquez
Mounting & Post	Jorge Vivanco
Produzent	Diego Alvarez
Audio	Sordo
General Producer	Nicolas Pedreros
Executive Producer	Natalia Gamarra
	Miguel Tataje
	Luis García
Musik	Steve Goulden