| Titel | Sudocrem Soothing Families Since 1931 |
| Brief | The viewer enters an idyllic realm of babbling brooks and ambient music. At the centre of this blissful scene are three pandas performing a smooth tai chi sequence. The CGI pandas perfectly replicate the movements of a genuine tai chi master. The film cuts to more homely surroundings, featuring a happy baby whose nappy has been freshly changed. Now that was soothing. Just like Sudocrem. |
| Agentur |
McCann Health
|
| Kampagne |
Sudocrem Soothing Families Since 1931
|
| Werbende |
Teva
|
| Marke |
Sudocrem Antiseptic Healing Cream
|
| Posted | November 2019 |
| Geschäftsbereich | Babyhygiene
|
| Story | The beginning of the film see the viewers drawn into an idyllic realm of babbling brooks and relaxing background music. At the centre of this soothing scene we're greeted with graceful pandas performing a soothing tai chi sequence. The CGI panda’s, were individually created perfectly replicating the movements of a real tai chi master to provide perfect authenticity.What follows is a neat segue-way to more homely surroundings, which emphasises the benefits of Sudocrem. We end the film with a giggling and soothed young baby who has just had its nappy changed. |
| Problem | Founded in 1931, Sudocrem has long been a staple in British households. If a baby has nappy rash, Sudocrem soothes their bottoms; If a teenager has about of angry-looking spots Sudocrem soothes his face; If a little girl grazes her knee, Sudocrem is there to soothe the situation. In fact, Sudocrem was originally named ‘soothing cream’. |
| Medientyp |
Fernsehen & Kino
|
| Regional Creative Director |
Adrian Parr
|
| Creative Director |
Guy Swimer
|
| Creative Teammitglied |
Mitch Brock
|
| Creative Teammitglied |
Freddie Wood
|
| Regisseur |
TIM JAMES BROWN
|
| Etatdirektor |
Britt Nyman
|
| Account Executive |
Emma Chetham
|
| Filmproduzent/Produzent |
Rita Jugessur
|
| Planungsleiter |
Parrus Doshi
|
| Direktor Fotografie |
Fede Alfonzo
|
| Executive Producer |
Julio Fernandez
|
| Spezialeffekte |
Janak Thakker
|
| Creative Producer |
Kaj Steveman
|
| Komponist |
Richard Atkinson
|
| Technischer Direktor |
Mikael Johansson
|