Titel | Good Different |
Agentur | BMF |
Kampagne | Aldi |
Werbende | Aldi |
Marke | Aldi |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
Story | Executions in this Lion 1. DAVE Brief Explanation As part of the ’Good Different’ brand platform ALDI launched a 30-second TV ad to tell Australians that - good or bad - their opinions matter. The ad stars Dave - a man of few words and even fewer superlatives. When Dave says something is ‘not bad’ the world knows that it is in fact incredible. |
Medientyp | Internet-Film |
Länge | |
Produktionsfirma | The Sweet Shop |
Creative Director | Alex Derwin |
Stellvertretender Creative Director | Rosita Rawnsley-Mason |
Art Director | Rosita Rawnsley-Mason |
Art Director | Nadia Ahmad |
Texter | Tom Johnson |
Texter | Millicent Malcolm |
Designer | Matthew Hughes |
Etat-Planer | Hugh Munro |
Geschäftsführer | Stephen McArdle |
Etatdirektor | Toby Hussey |
Etatdirektor | Hayley Basham |
Agency Producer | Jenny-Lee Archer |
Produktionsfirma | The Sweet Shop |
Regisseur | Steve Ayson |
Filmproduzent/Produzent | Cindy Kavanagh |
Executive Producer | Loren Bradley |
Executive Producer | Edward Pontifex |
Geschäftsführender Teilhaber | Wilf Sweetland |
Cutter | Peter Sciberras |
Fotograf | Gavin Johns |
Art Buyer | Basir Salleh |
Leitung Musik | Level Two Music |
Tonproduktion | Rumble Studios |
Direktor Fotografie | Germain McMicking |
Executive Creative Director | Cam Blackley |
Art Director | Hans Christian Berents |
Designer | Matthew Hughes |
Executive Planning Director | Christina Aventi |
Planungsleiter | Hugh Munro |
Group Account Director | Toby Hussey |
Etatdirektor | Rose Flowers |
Agency Producer | Jenny Lee-Archer |
Produzent | Cindy Kavanagh |
Geschäftsführender Teilhaber | Wilf Sweetland |
Cutter | Peter Sciberras |
Direktor Fotografie | Germain McMicking |
Marketing Director | Mark Richardson |
Marketing Manager | Kylie Warnke |
Produktion | Rumble Studios |
Executive Creative Director | Cam Blackley |
Creative Director | Alex Derwin |
Associate Creative Director & Art Director | Rosita Rawnsley-Mason |
Art Director | Hans Christian Berents |
Copywriter | Tom Johnson |
Copywriter | Millicent Malcolm |
Designer | Matthew Hughes |
Executive Planning Director | Christina Aventi |
Head of Planning | Hugh Munro |
Managing Director | Stephen McArdle |
Group Account Director | Toby Hussey |
Account Director | Rose Flowers |
Agency Producer | Jenny Lee-Archer |
Director | Steve Ayson |
Producer | Cindy Kavanagh |
Executive Producer | Loren Bradley |
Executive Producer | Edward Pontifex |
Managing Partner | Wilf Sweetland |
Editor | Peter Sciberras |
DoP | Germain McMicking |
Marketing Director | Mark Richardson |
Marketing Manager | Kylie Warnke |
Entrant Company | BMF ADVERTISING |
Idea Creation | BMF ADVERTISING |
Production | THE SWEET SHOP |
Production | ARC EDIT |
Production | ALT.VFX |
Production | LEVEL TWO MUSIC |
Production | RUMBLE STUDIOS |
Additional Company | ALDI STORES AUSTRALIA |