Benjamin Coché
Copywriter at Serviceplan France
LEVALLOIS PERRET, Frankreich
TitelAutism can work (French)
Agentur
Kampagne Autism Can Work
Werbende Andros
Marke Andros
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Firmens-/Institutionnelle Kommunikation
Story What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Medientyp Case Study
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