| Titel | Like my addiction |
| Agentur | BETC Paris |
| Kampagne | Like my addiction |
| Werbende | Addict'Aide |
| Marke | Addict'Aide |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 9 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close. |
| Medientyp | Social Media |
| Länge | |
| Kundenbetreuer | Catherine EMPRIN |
| Kundenbetreuer | Isabelle Picot |
| Executive Creative Director | Stéphane Xiberras |
| Art Director | Rayhaan Khodabux |
| Texter | Rémi Campet |
| Traffic Director | Marie-Caroline Pupin |
| TV Production | Christine Lefers |
| Produktionsfirma | Francine Framboise |
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