Betfair - "Trading"

Leo Burnett

Leo Burnett London, Großbritannien

4556

Marke: Betfair
Länder: Großbritannien

Werbende: Paddy Power PLC

Titel	Trading
Agentur	Leo Burnett
Kampagne	The Betfair Exchange
Werbende	Paddy Power PLC
Marke	Betfair
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 8
Geschäftsbereich	Online-Glücksspiele
Philosophie	Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Medientyp	Fernsehen
Länge	30 seconds
Client Partner	Liam Hopkins
Etatdirektor	Ruth Stasiak
Kundenbetreuer	Matthew Smith
Brand Director	Stephen Mault
Texter	Blake Waters
Creative Director	Luke Boggins
Creative Director	Dan McCormack
Chief Creative Officer	Chaka Sobhani
Art Director	Steve Robertson
Agency Producer	Sid Daffarn
Planner Director	Ben Felton
Designer	Paul Brandreth
Fotograf	Levon Bliss
Regisseur	Martin Werner
Medienagentur	MediaCom
Schauspieler	Clive Owen