Titel | Ball Pit |
Agentur | Leo Burnett |
Kampagne | McCafé |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 3 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Slogan | Great tasting coffee, simple |
Philosophie | Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Independent Films |
Audio-Postproduktion | 750mph |
Post-Produktion | MPC LDN |
Chief Creative Officer | Chaka Sobhani |
Geschäftsführender Teilhaber | Layla Potter |
Kaufmännischer Geschäftsführer | Sam Houlston |
Etatdirektor | Jay Perry |
Kundenbetreuer | Alice Pavey |
Account Executive | Gabriella Kaas |
Creative Director | Peter Heyes |
Creative Director, Copywriter | Gareth Butters |
Produzent | Abbie McLean |
Head of Marketing | Thomas O’Neill |
Senior Brand Manager | Jodie White |
Brand Manager | Alexandra Martin |
Campaign Assistant | Kamelya Ozten |
Art Director | Peter Heyes |
Planner | Adriana Ferran |
Medienagentur | OMD UK |
Kaufmännischer Geschäftsführer | Emma Carr |
Communication Planner | Jessie Field |
Regisseur | Tony Barry |
Audio-Postproduktion | Sam Robson |
Post-Produktion | Grace Thorpe |