| Titel | Gold |
| Agentur | Fallon |
| Kampagne | Progress is Perfection |
| Werbende | Danone Wave |
| Marke | Silk |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
| Geschäftsbereich | Milch & Milchprodukte |
| Story | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Imperial Woodpecker |
| Kolorierung | MPC LDN |
| Executive Producer | Crissy DeSimone |
| Geschäftsführer | Damian Stevens |
| Regisseur | Stacy Wall |
| Sounddesigner | Jeff Payne |
| Texter | Simon Roseblade |
| Produzent | Anita Wetterstedt |
| Executive Producer | Charlie Cocuzza |
| Flame Artist | Chris Homel |
| Kolorist | Mark Gethin |
| Head of Business Affairs Manager | Brendan Lawrence |
| Creative Director | Kevin Lau |
| Chief Creative Officer | Jeff Kling |
| Cutter | Will Hasell |
| Produktionsleitung | Kirsten Thon-Webb |
| Sound Design and Mix | Ben Freer |
| Direktor Fotografie | Mihai Malaimare Jr. |
| Creative Director | Jonah Hall |
| Art Director | Jay Morrison |
| Creative Director | Rick Utzinger |
| Executive Producer | Sabrina Elizondo |
| Flame Assistant | Brandon Harden |
| 2D Artist | Zach Carnes |
| Color Producer | Rebecca Boorsma |
| Offline Post Producer | Rebecca Jameson |
| Regisseur | Jon Lorenz |
| Executive Producer | Melissa Elston |
| Produktionsleitung | Pat Sidoti |
| Executive Producer / Managing Partner | Doug Halbert |
| Flame Assistant | Brack Hightchew |
| Produzent Ton | Maddee Bonniot |
| Assistenzredakteur | Tessa Malsam |
| Produzent | James L. Reid |
| Planning Partner | Chad Koehnen |
| Integrated Producer | Erin Kirby |
| Direktor Digital | Matt Benka |
| Business Leader | Jordan Hoffarber |
| Account Supervisor | Natalie Harrison |
| Kundenbetreuer | Julia Frayne |
| Assistant Mixer | Andrew Smith |
| Audio-Postproduktion | Eleven Sound |
| VFX Company | Timber |
| Redaktionsbüro | Arcade Edit |
Mehr Projekte
ALLE SEHENJennifer Coolidge Big Game: 60
- MARKE:
- Uber Eats
- AGENTUR:
- Special Group
Bolt EUV "Mom"
- MARKE:
- Chevrolet
- AGENTUR:
- McCann Worldgroup
Rise and Shine
- MARKE:
- New Orleans Jazz & Heritage Foundation
- AGENTUR:
- LIGHT+CO
Carlos
- MARKE:
- Lime
- AGENTUR:
- The Lab @ Anonymous Content
JDI Dream Crazier
- MARKE:
- Nike
- AGENTUR:
- Wieden + Kennedy
THE WOLF: The Hunt Continues
- MARKE:
- HP
- AGENTUR:
- Giant Spoon
Castle Rock
- MARKE:
- Hotels.com
- AGENTUR:
- Eleven Sound
Play Like You Own It
- MARKE:
- Nike/Dick's Sporting Goods
- AGENTUR:
- Wieden + Kennedy