Just Dance 2017 - "You never know someone until you dance with them"

BBDO Paris

BBDO Paris Boulogne Billancourt, Frankreich

8386

Titel	You never know someone until you dance with them
Agentur	BBDO Paris
Kampagne	You never know someone until you dance with them
Werbende	Ubisoft
Marke	Just Dance 2017
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 10
Geschäftsbereich	Videospielekonsolen
Story	SUMMARY The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
Philosophie
Medientyp	Case Study
Länge	102 seconds
Werbeleiter	Guillaume Carmona
Werbeleiter	Sophie Blandin
Werbeleiter	Sébastien Ratto
Geschäftsführer	Emmanuel Devezeaux de Rancougne
Etatdirektor	Nicolas Carlotti
Strategieplaner	Nicolas Orsoni
Kundenbetreuer	Lucie Lavrard
Executive Creative Director	Matthieu ELKAIM
Art Director	Benjamin Davidson
Texter	James Gebler
Produktionsleitung	Julien Sanson
Agency Producer	Morgane Bohn
Produktionsfirma	HENRY
Executive Producer	Jean-Luc Bergeron
Regisseur	Will Hoffman
Regisseur	Julius Metoyer
Direktor Fotografie	Laust Trier Mork