Morgane Bohn
Produzent at Partizan Paris
Paris, Frankreich
TitelStories from the other side of the world
Agentur
Kampagne Stories from the other side of the world
Werbende CARE
Marke Care
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 11
Geschäftsbereich Menschenrechte
Story Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media.
Medientyp Social Media
Länge
Produktionsfirma
Chief Creative Officer
Regisseur
Regisseur
Produzent
Produzent
Produzent
Produzent
Creative Teammitglied
Creative Teammitglied
Product Manager
Product Manager
Chief Marketing Officer (CMO)
Cutter
Social Media Manager
Social Media Manager
Social Media Manager
Social Media Manager
Social Media Manager

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