Taejay Lee
Executive Creative Director at FCB SEOUL
Südkorea
TitelVolume Lifting
Agentur
Kampagne Volume Lifting
Werbende Beiersdorf AG
Marke Eucerin
PostedDezember 2016
Geschäftsbereich Hautpflege
Slogan I don't have any wrinkles, but why does my face lack elasticity?
Story How do we create needs for an anti-aging product from women in their 20th? They are rarely concerned about anti-aging as they have yet to see any visible sign of aging (wrinkles). Women in their 20s often first become concerned with aging when they notice that pillow marks on their face from the night before do not disappear as fast in the morning. We used “pillow mark” insight to make invisible problem visible, and combined it with a visual explanation on how Magnolol helps inner skin elasticity. 
Medientyp Fernsehen
Länge
Executive Creative Director
Art Director
Texter
Kaufmännischer Geschäftsführer
Account Executive
Executive Producer
Regisseur
Produktion

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