Lacelle - "Walk The Walk"

FCB Seoul Seoul, Südkorea

5862

Titel	Walk The Walk
Agentur	FCB Seoul
Kampagne	The eyes that captivate
Werbende	Bausch + Lomb
Marke	Lacelle
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 5
Geschäftsbereich	Medizinische Ausrüstung
Slogan	The Eyes That Captivate
Story	In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive.
Medientyp	Internet-Film
Länge	30 seconds
Soundtrack	So Cold
Mehr Informationen	http://bausch.co.kr/
Executive Creative Director	Taejay Lee
Art Director	Eunhea Kim
Texter	Seonghyeong Lee
Kreative Strategie	Won-hee Jeong
Kaufmännischer Geschäftsführer	Jerry Yoon
Kundenbetreuer	Henry Lim
Account Executive	Cindy Lee
Executive Producer	Kimi Kim
Produzent	Sungmin Kim
Produktion (Agentur)	The Headliners
Director	YEOP
Assistant Director	Ryong Jun
Post-Produktion	Eliot
Tonproduktion	Dr. Hook