The Clink Restaurants - "Dig in"

McCann Manchester

McCann Manchester Macclesfield, Großbritannien

2020

Titel	Dig in
Brief	The Clink Restaurants, situated inside prisons, aim to reduce reoffending by training inmates for a career in food and hospitality. It’s an amazing story. Our task was to tell it. On a small budget. So we invited journalists and food critics to ‘dig in’ and spread the word for us. The invitation was in the form of a book, with a knife and fork secreted inside its pages. The dust-jacket gave an overview of the story we wanted to tell. And the theme of ‘escaping’ was a snug fit for our objective of helping prisoners escape a life of crime.
Agentur	McCann Manchester
Kampagne	Dig in
Werbende	The Clink
Marke	The Clink Restaurants
Posted	November 2018
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	The Clink is a restaurant that’s run by prisoners, inside the prison walls.Part of an innovative rehabilitation programme, it gives offenders the chance to achieve City and Guilds qualifications in hospitality.The aim? To increase their career prospects upon release and, ultimately, reduce reoffending.
Medientyp	Case Study
Executive Creative Director	Dave Price
Creative Director	Neil Lancaster
Texter	Andy Fenton
Art Director	Clive Davis
Designer	Karen Matthews
Kundenbetreuer	Rebecca Zianton