| Titel | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| Agentur | Abby Priest |
| Kampagne | Adobe Stock Apparel |
| Werbende | Adobe Systems, Inc. |
| Marke | Adobe |
| Posted | November 2016 |
| Geschäftsbereich | Computer Software und Multimedia Produktionen |
| Story | Adobe Stock is a new stock photo agency. |
| Problem | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
| Medientyp | Case Study |
| Creative Director | Oskar Hellqvist |
| Texter | Håkan Nyberg |
| Art Director | Oskar Hellqvist |
| Fotograf | Oskar Gyllenswärd |
| Ausstattung/Styling | Maria Barsoum |
| Kundenbetreuer | Anna Fares |
| Kundenbetreuer | Pia Roos |
| Etatdirektor | Andreas Morne |
| Etatdirektor | Sofie Gustafsson |
| Etatdirektor | Niklas Crona |
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