Jack in the Box - "The Great Ribeye Challenge"

David&Goliath

David&Goliath El Segundo, Vereinigte Staaten von Amerika

19466

Marke: Jack in the Box
Länder: Vereinigte Staaten von Amerika

Werbende: Jack in the Box Inc.

Titel	The Great Ribeye Challenge
Agentur	David&Goliath
Kampagne	The Great Ribeye Challenge
Werbende	Jack in the Box Inc.
Marke	Jack in the Box
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 10
Story	Known for an iconic menu that continually challenges the QSR industry with new and innovative offerings, Jack in the Box has once again raised the bar by creating fast food’s first-ever 100% Ribeye beef burger. In a new integrated campaign by David&Goliath, Jack is challenging everyone to come try this new premium burger – including people who may work for his competitors – since this is the one burger you can only get at Jack in the Box.   Launching today, the centerpiece of the campaign is a :30 TV spot titled "The Great Ribeye Challenge" where we find Jack Box sitting at a five-mile-long dining table in the middle of nowhere. He lets us know that he’s introducing fast food’s first-ever Ribeye burger and he’s inviting the whole fast food industry to come try it. But they don’t need to worry, he’s got plenty of space, and he’ll blur out their faces to make sure they don’t get in trouble with their bosses. Sure enough, the industry comes a-runnin’. Literally.   In addition to the :30 TV spot, the campaign includes :15 TV spots that will run on network and cable TV, along with radio and OOH. Touchpoints across social media include a series of videos featuring competitor employees with their faces blurred out, discussing how much they love the burger. There will also be partnerships with Vice and Hulu. With two different build options featuring this high-quality patty – the new Havarti & Grilled Onion Ribeye Burger and All-American Ribeye Burger – the goal of the campaign is to showcase yet another example of how Jack in the Box routinely challenges category conventions and innovates new and craveable food, and establish Jack in the Box as a restaurant designed to fulfill all cravings, even those that demand a high-quality product that they cannot find anywhere else. Jack Box is reminding everyone why he is known as a character who ruffles feathers and challenges the industry with new offerings. And this time he’s doing it with a big invite and an even bigger table
Medientyp	Fernsehen
Länge	30 seconds
Gründer	David Angelo
Chief Creative Officer	Bobby Pearce
Executive Creative Director	Steve Yee
Stellvertretender Creative Director	Matt Kappler
Stellvertretender Creative Director	Sheldon Melvin
Art Director	Sheldon Melvin
Texter	Matt Kappler
Art Director	Jennifer Yee
Texter	Chase Doutre
Agency Executive Producer	Karen Jean
Fernsehproduktion	Leticia Martinez
Fernsehproduktion	Jessica Gardner
Etatdirektor	Dominique Branham
Etatdirektor	Richard Henderson
Account Supervisor	Natalie Holloway
Assistant Account Executive	Shannon Stucke
Account Coordinator	Olivia English
Projektmanager	Mark Diaz
Project Coordinator	Maddy Bendetti
Leiter Strategie	Wells Davis
Associate Group Strategy Director	Donesh Olyaie
Social Strategist	Natalie Gomez
Strategist	Justine Basil
Produktionsfirma	Caviar
Regisseur	Zach Math
Direktor Fotografie	Tim Hudson
Executive Producer	Michael Sagol
Executive Producer	Jasper Tomlinson
Executive Producer	Kim Dellara
Herstellungsleiter	Brian Etting
Produktionsleitung	Casey Wooden
Produktionsfirma	Lucky 21 Tabletop
Regisseur	Tom Ryan
Executive Producer	John Gilliland
Redaktionsbüro	Spinach LA
Cutter	Dan Bootzin
Assistenzredakteur	Charla Barker
Filmproduzent/Produzent	Patricia Gushikuma
Filmproduzent/Produzent	Cristy Torres
Kolorierung	CO3
Kolorist	Sean Coleman
Color Producer	Matt Moran
Spezialeffekte	Fell Visual Effects
Spezialeffekte	Russell Fell
Flame Artist	Michael Do
Mix	Margarita Mix
Sounddesigner	Nathan Dubin