Child Rescue Coalition - "Kids For Privacy"

David&Goliath

David&Goliath El Segundo, Vereinigte Staaten von Amerika

15049

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Child Rescue Coalition
Länder: Vereinigte Staaten von Amerika

Werbende: Child Rescue Coalition

Titel	Kids For Privacy
Agentur	David&Goliath
Kampagne	@KidsForPrivacy
Werbende	Child Rescue Coalition
Marke	Child Rescue Coalition
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on social media leading predators to pictures of children. As part of National Child Abuse Prevention Month, David&Goliath (D&G) partnered with Child Rescue Coalition (CRC) – a nonprofit organization that enables law enforcement to track, arrest and prosecute child predators – to create a movement called @KidsForPrivacy that will help kids reclaim their right to online privacy. Launching April 3, the @KidsForPrivacy movement will flood more than 100+ hashtags that overexpose kids on Instagram with pictures of obscured kids holding “Privacy Please” signs. D&G also created a :60 video that is narrated by a child and explains the initiative from their point of view. The campaign tagline is: “It’s your kid but it’s their privacy.” In addition, D&G created an educational hub on Instagram called @KidsForPrivacy, where parents can learn about the dangers of overexposing theirs kids on social media and get tips on how to protect their kids’ privacy online. People are encouraged to join the @KidsForPrivacy movement by creating their own “Privacy Please” signs and posting images online using hashtags in the takeover. “It’s time for parents to think twice before they post,” said David Angelo, founder & chairman of D&G. “While parents are naively posting intimate photos and details about their kids on social media, they have no idea how easily these images can be screenshot and downloaded by predators and sex offenders, who can manipulate, misuse and repost them on other sites. We were blown away by CRC’s mission and the technology they’ve created that gives law enforcement access to information that they may not know even exists. Through this movement, we want to raise awareness of this issue and get parents to understand that all kids have the right to privacy online.”
Medientyp	Internet-Film
Länge	60 seconds
Mehr Informationen	https://childrescuecoalition.org/
President	Yumi Prentice
Chief Creative Officer	Bobby Pearce
Chief Stratetic Officer	Wells Davis
Executive Creative Director	Gustavo Sarkis
Creative Director	Fernando Reis
Creative Director	Marcelo Padoca
Stellvertretender Creative Director	Kika Douglas
Stellvertretender Creative Director	Samyr Aslan Souen
Texter	Julie Blakley
Texter	Kika Douglas
Texter	Marcelo Padoca
Art Director	Kris Wong
Art Director	Samyr Aslan Souen
Art Director	Fernando Reis
Director of Broadcast Production	Paul Albanese
Agency Producer	Natalia Celis
Director of Digital Production	Peter Bassett
Produzent Digital	Justine Kleeman
Developer	Benjamin Smith
UX Lead	John Randall
Developer	Mariano Echegoyen
Digitales Design	Meagan Steinkamp
Executive Director of Business and Legal Affairs	Rodney Pizarro
Business Affairs Manager	Natasha Royzina
Etatdirektor	Michele Tebbe
Account Supervisor	Lauren Gluck
Strategist	Chris Kwak
Senior Digital Strategist	Natalie Gomez
Projektmanager	Amanda Bercovitch
Projektmanager	Donna Alexander
Editorial house	Spinach LA
Geschäftsführer	Adam Bright
Executive Producer	Jonathan Carpio
Cutter	Juan-Pablo Digenio
Cutter	Carlos Crooks
Filmproduzent/Produzent	David Cooke
Produktionsfirma	Jamute
Komponist	James Pinto
Mixer	Otavio Bertolo
Kundenbetreuer	Marcelo Romero