| Titel | #NotAnAccessory |
| Agentur |
FamousGrey
|
| Kampagne |
#NotAnAccessory
|
| Werbende |
GAIA
|
| Marke |
GAIA
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2021 / 2
|
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen
|
| Story | Due to the lockdown, many Belgians impulsively bought and are still buying a dog without properly thinking it through. As a result, many dogs are now being dumped in animal shelters. To put a stop to this, GAIA (Global Action in the Interest of Animals) launches the #NotAnAccessory campaign together with the Belgian advertising agency FamousGrey and PR agency Famous Relations. To indicate that a dog is not for one season, Famous Relations activated leading Belgian fashion content creators to post a picture featuring their dog alongside today's fashion trends,accompanying the dog with a "not an accessory" tag. A clear message that dogs are not an impulse buy like clothes and accessories. The example of the content creators was adopted massively in a matter of days by dog lovers who helped to spread GAIA's message. |
| Philosophie | With the new #NotAnAccessory campaign FamousGrey, Famous Relations and GAIA, together with numerous influencers, want to make people aware of the great responsibility that comes with getting a pet. A campaign that proves to be very necessary in times of corona. Virginie Morobé, a famous Belgian shoe designer, and her dog Tzuki kicked off the campaign on her Instagram page. By sharing a photo in which she tags not only her shoes but also her dog with @NotAnAccessory, she makes it clear that dogs are not a season accessory and calls upon dog owners to help spread the message. Thanks to her call for action, posts and stories popped up all over Instagram with the tag @NotAnAccessory. This content links to the Not An Accessory Instagram page. "#NotAnAccessory" is now also showing up on TikTok. GAIA’s Instagram page and websitefeature tips for future dog owners on how to make the right decisions and how to recognise a bread breeder. |
| Medientyp |
Social Media
|
| Werbeleiter |
Ann De Greef
|
| Werbeleiter |
Kim Vandenbroucke
|
| Werbeleiter |
Lysiane Menier
|
| Creative Director |
Peter Ampe
|
| Creative Teammitglied |
An-Sofie Keulen
|
| Creative Teammitglied |
Steve Maes
|
| Etatdirektor |
Olivia Naudts
|
| Strategieplaner |
Nicholas Pirard
|
| Head of Digital |
Joachim François
|
| Digitale Strategie |
Wies Dickens
|
| Projektmanager |
Florian Hoffreumon
|
| Social Media Manager |
Sarah de Prez
|
| Digital Designer |
Sacha Lempereur
|
| PR |
Famous Relations, Groot-Bijgaarden
|
| Geschäftsführer |
Kathy Van Looy
|
| PR manager |
Astrid Mattelaer
|
