| Titel | Combat Warm-up |
| Agentur | FamousGrey |
| Kampagne | Combat Warm-up |
| Werbende | GARMIN Corporation |
| Marke | Garmin |
| Posted | August 2022 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience. |
| Problem | For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running. |
| Medientyp | Case Study |
| Länge | |
| Kundenbetreuung | Siebe Lefebure |
| Werbeleiter | Nicolas Coppens |
| Werbeleiter | Tom De Schrijver |
| Agency Producer | Gaëlle Haesaert |
| Agency Producer | Marlies Neudt |
| Creative Teammitglied | Zoé De Priester |
| Creative Teammitglied | Yana Gestels |
| Creative Teammitglied | Sarah de Prez |
| Creative Teammitglied | Laureen Delbauche |
| Creative Director | Peter Ampe |
| Designer | Sacha Lempereur |
| Digital | Joachim François |
| Digital | Jonas Sprengers |
| Digital | Sander Cuypers |
| Digital Strategy | Wies Dickens |
| Direktor Fotografie | Edouard Legrelle |
| Regisseur | Max Pauwels |
| Cutter | Sven Vanhee |
| Motion Designer | Fries Vansevenant |
| Public Relations | Kathy Van Looy |
| Public Relations | Laure Vandeghinste |
| Public Relations | Laura Godinho |
| Public Relations | Eva Van Riet |
| PR Agency | Famous Relations, Groot-Bijgaarden |
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