| Titel | Porcelain Bones |
| Agentur | HUMANSEVEN |
| Kampagne | Porcelain Bones |
| Werbende | Amgen Inc. |
| Marke | AFLAR |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Medientyp | Case Study |
| Länge | |
| Art Director | Aurélien Bigot |
| Texter | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| Regisseur | Les Colts |
| Chief Creative Officer | Xavier Beauregard |
| Produktionsfirma | Wanda Paris |
| Regisseur | The CABS |