Directors at LA PAC Paris

Booking.com - "Live Curious"

adam&eveDDB

adam&eveDDB London, Großbritannien

18425

Marke: Booking.com
Länder: Großbritannien

Werbende: Booking.com

Titel	Live Curious
Agentur	adam&eveDDB
Kampagne	Live Curious
Werbende	Booking.com
Marke	Booking.com
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 3
Geschäftsbereich	Internetseiten (ohne ISPs)
Philosophie	Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity. Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer. Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car. Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble." The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble. The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way.
Medientyp	Fernsehen
Länge	31 seconds
Chief Marketing Officer	Pepijn Rijvers
Head of Brand	Matthew Gerrie
Brand Creative Director	Andrew Smith
Brand Creative Lead	Diana Agudelo
Production Director	Carine van der Heijden
Producer	Liza Rietvelt
Chief Creative Officer	Richard Brim
Creative Director	Laura Rogers
Creative	Stevie Rowing-Parker
Creative	Emily Tolley
Executive Strategy Director	Martin Beverley
Director	Big Red Button
Producer	Emily Atterton
Cutter	Saam Hodivala
VFX Production	The Mill
VFX Producer	Tom Manton
VFX Creatives	Nina Mosand
VFX Creatives	Gareth Brannan
Music	‘Warni Warni’ by Omar Souleyman
Sound & Mix	Factory