Co-fondateur Agence La Loge I Conception & Stratégie
at
Agence La Loge
Puteaux, Frankreich
| Titel | Fire siren |
| Agentur | Wunderman Thompson |
| Kampagne | Nature is calling for help |
| Werbende | WWF |
| Marke | WWF Chile |
| Posted | November 2021 |
| Geschäftsbereich | Umweltfragen |
| Story | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| Problem | WWF needs to raise funds. That's why we created this campaign to get new partners. |
| Medientyp | Radio |
| Produktionsfirma | Iconoclast |
| Chief Marketing Officer (CMO) | Isabelle HERMAN |
| Werbeleiter | Pierre CAILLEAU |
| Werbeleiter | Guillaume Saez |
| Senior Brand Manager | Géraldine NEVEÜ |
| Digital & Brand Manager | Camille BEGHIN |
| Executive Creative Director | Christophe Coffre |
| Art Director | Jordan Molina |
| Texter | Ludovic Miège |
| Art Director | Didier Richarth |
| Art Director | Jean-Yves del Volgo |
| Art Director | Robin DE HARO |
| Strategieplaner | Romain Roux |
| Strategieplaner | Samia Gauvard |
| Kundenbetreuung | Patrick Le Cerf |
| Kundenbetreuung | Caroline Su |
| Kundenbetreuung | Aymeric Valadas |
| Kundenbetreuung | Claire Bouvet |
| Agency Producer | Carine Petit |
| Agency Producer | Géraldine Tisserant |
| Head of Social Media | Ludovic Chevallier |
| Social Creative Director | Leah Morse |
| Social Art Director | Juanita ARENAS PEDRAZA |
| Social Copywriter | Nathan GRÉGOIR |
| CM | Pierre LE DAMANY |
| TV Producer | Benjamin Besnainou |
| Regisseur | Vincent Lobelle |
| Produzent | Jean Duhamel |
| Spezialeffekte | Poster |
| Post-Produktion | Cyril BOURDESOULLE |
| Post-Produktion | Poster |
| Audio-Postproduktion | Hercules HRCLS |
| Produzent Ton | Ivan Jovanovic |
| Produzent Ton | Alexis Venot |
| Produktionsfirma | Hercules HRCLS |
| Food Stylist | Valéry Drouet |
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