| Philosophie | New trends in the automobile industry come with exciting new technologies for a sustainable tomorrow. As the gap between the future and present is closing, Ford keeps working on providing a unique customer experience that helps to live in the future starting from today, with its people-oriented, adaptable designs and innovative technologies. With its new campaign “Future=Present”, Ford not only aims to encourage living the future starting from today with but also offers a rich vehicle portfolio with more sustainable engi-ne technologies, autonomous and connected features. With this strategy, Ford Turkey targeted aspirers who are enthusiastic about new technolo-gies that help them ease their lives. The new Ford campaign highlights that the real future technologies are possible with Ford today. The campaign created by PunchBBDO is directed by Sir Fred from Norr Film. The film is shot by Oscar Faura known for his work in The Impossible, The Imitation Game, Jurassic World: Fallen Kingdom as well as a number of successfull commercials. Famous Tears For Fears song, Mad World was covered by Pedro Macedo Camacho fort he commercial, with Tina Guo’s vocals. Ford Turkey’s campaign that presents its vision for the future along with its new creative world is the start of a new journey for Ford filled with future technologies, new customer experiences, mobility and sustainable cities. |