White Claw Hard Seltzer - "White Claw Hard Seltzer"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irland

14741

Marke: White Claw Hard Seltzer
Länder: Irland

Werbende: Mark Anthony Brands

Titel	White Claw Hard Seltzer
Agentur	Rothco, part of Accenture Song
Kampagne	White Claw Hard Seltzer
Werbende	Mark Anthony Brands
Marke	White Claw Hard Seltzer
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 6
Geschäftsbereich	Bier, Cidre
Philosophie	White Claw Hard Seltzer, the no 1. Hard Seltzer brand that has taken the US by storm, is bringing the category to the UK and Ireland. Rothco, part of Accenture Interactive, helped launch the brand in the US and is again leading the launch campaign to introduce a new audience to the phenomenon that is White Claw. In the UK and Irish markets, Rothco, part of Accenture Interactive and White Claw chose to carry through the brand’s unique monochrome aesthetic and the legendary ‘White Claw Wave’ – that have become so well recognised in the United States – to the new campaign. Due to the pandemic, Rothco, part of Accenture Interactive had to readdress what would work as a launch campaign in a world confined by restricted travel and social distancing. As a result, the brand will be introduced almost exclusively online, through online video, digital display and social. The campaign spots and social content are shot in the White Claw brand’s distinctive monochrome. In some of the films a surfer ascends from under a crystal-clear wave, whilst others focus on the waves themselves as they sparkle, break and undulate across the screen. The suite of ads echoes the brand’s ideals of ‘a wave of pure refreshment like nothing you’ve ever tasted before’. The refreshing beverage of sparkling water with alcohol, most commonly called hard seltzer, was among some of the most popular drinks in 2019, commanding over 60% market share in the US and saw total sales up by over 240%. The category is currently valued at over $2.5billion in the US. White Claw Hard Seltzer is made with sparkling water, triple distilled spirit and a hint of natural fruit flavour and heralds in a new era of drinking experiences. With only 95 calories per can, White Claw is gluten free, has an ABV of 4.5% is naturally flavoured and contains no artificial sweeteners. This has been a hit with consumers who are seeking better options to suit their active lifestyles.
Medientyp	Interaktiv
Länge	15 seconds
Soundtrack	Living the Dream
Post-Produktion	MPC LDN
Produktionsleitung	Margaret Levingstone
Produzent	Laura Cahill
Executive Creative Director	Jen Spiers
Creative Teammitglied	Emma Sharkey
Creative Teammitglied	Ray Swan
Finished Artist	Gerry Cole
Etatdirektor	Bradley Luo
Geschäftsführender Teilhaber	Miriam Hendrick
Senior Account Manager	Sean Cushen
Strategist	Joe Ronan
Strategiedirektor	Casey Smyth
Agency Producer	Vita Mak
Cutter	Adam Kelly
Produktionsfirma	Creature Music
Produktionsfirma	unit9
Directors	A Common Future
Executive Producer	Andrew Davies
Produzent	Harry Starkey-Midah
Direktor Fotografie	Daren Crawford
Direktor Fotografie	Rick Rifici
VFX & CG Supervisor	Jake Nelson
VFX & CG Supervisor	Carsten Keller
Nuke Artist	Andrew Roberts
Produzent Post-Produktion	Sol Tiigah
Executive Producer	Dafydd Upsdell
Filmübertragung	Duncan Russell
Post-Produktion	Screen Scene
Produzent Post-Produktion	Anne-Marie Downes
Ton	Will Farrell