Mélanie Teixeira
VFX Producer at Hercules HRCLS
Puteaux, Frankreich
TitelThe Green Billboard
Agentur
Kampagne The Green Billboard
Werbende KLM
Marke Transavia
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Philosophie During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM.

We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr.
Medientyp Integrated Media/360 Activation
Länge
Creative Director
Art Director
Art Director Assistant
Texter
Production
CEO
Producer
Producer
Producer
Image
Image
Image
Sound
Stage Manager
Stage Manager
Stage Manager
Stage Manager
Post Producer
Editing
Editing
Motion Designer
Music Research
Music Research
Commercial Team
Commercial Team
Commercial Team
Commercial Team
Commercial Team
Commercial Team

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